Kalamaki was undergoing a significant transformation from “Pete the Greek” a traditional Greek restaurant – into a modern, fresh take on Greek and Cypriot street food. This rebrand required a complete visual identity overhaul that would reflect their new positioning while maintaining the essence of what customers loved about their food. Transitioning from a traditional sit-down Greek restaurant identity to a modern, fast-casual street food concept that appeals to today’s busy customers while honoring Mediterranean traditions.